As you receive older, the skin around your chest may become crepey and fewer taut.
You may observe that your neck starts to sag and (even more and if you're a side-sleeper) see wrinkles begin to appear on your décolletage.
Visible signs of ageing like this are perfectly normal, but for those who want to give this often-missed area a skincare boost, this serum has proven itself as a winner.
Following a number of trials, Noughty recently released The Booster Neck and Décolletage Serum, with testers seeing dramatic effects overall.
After four weeks of continued use of the product, 78% said it helped enhance the appearance of fine lines and wrinkles and 86% agreed it left your skin firmer and softer.
Three-quarters of respondents claimed their skin felt renewed following a month, while 82% said hello helped maintain younger-looking radiant skin and improved the appearance of skin.
Particularly given Noughty's serum costs just lb14.95, those are some seriously impressive results.
Positive reviews from customers have also poured in since the launch.
'Great Results! In love with this!' said verified shopper Lisa. 'As a side sleeper I've always suffered. This serum is super lightweight and i have used it morning and night for about Four weeks now and am so happy.'
Another, Ghislaine said, 'Loving this! This is an amazing product particularly when you think about the cost point.
'It smells nice, it absorbs quickly and my skin seems improved since I started using it, which is amazing because I've only used per week or so. I would heartily recommend this.'