By will-buy
Halloween costume and makeup buying is often a time of wasteful, one-use purchases – but no more.
IT, otherwise known as Pennywise the Dancing Clown is Stephen King's creation which preys upon children in Maine every 27 years.
The nightmarish creature uses its powers to shapeshift and remain detectable only to children.
The villain is the best Halloween turn to recreate and not only will we have the know-how, but we also have some ethical products to complete your thing.
The 'Pennywise glam' trend started with Sydney Purl's easy tutorial – and is set to be one of the most popular go-to easy looks this Halloween with more than 247.8million TikTok views of the term.
Sydney has provided us last-minute Halloween queens an ideal step-by-step to looking scary but sexy and we can't wait to try it.
Simply begin by applying your usual foundation base having a dusting of blush across your cheeks.
Then have a red cream product – we recommend while using Ethique Poppy Satin Matte Lipstick in Ruby Red, because of its pigment – which you can apply directly onto your eyelids or with a brush.
You may also use the Tulip Satin Matte Lipstick in Deep Berry if you need a slightly deeper and darker colour.
Take it beneath your eyes too then set it having a powder once it's in your eyelids or let it rest as just the cream product – it's up to you.
Line your eyes having a black eyeliner after which give a healthy coating of mascara to your lashes.
Then use the red lipstick to your lips after over-lining these to provide a fuller effect, as well as make use of the lipstick to attract a circle around the tip of the nose and complete it.
Get a thin pointed makeup brush and take some red lipstick onto it before drawing a curve out from the corner of the mouth then up to the centre of the eye.
Continue the line from your eyelid up above your eyebrow. Mirror this on the other side of the face.
Feel liberated to add a smattering of pretend blood over the lines for any more sinister twist on the Halloween glam.
Sydney adds a little bit of white facepaint to give the appearance of shine but this is also optional.
The ethical products to complete the look:
Ethique Tulip Satin Matte Lipstick Deep Berry
Buy for lb15 from Ethique
Kryolan Supreme Blood External 50ml
Buy it for lb6.80 from Sephora
PHB Organic Eye Liner
Buy for lb8.95 from PHB Ethical Beauty
PHB All in One Natural Mascara
Buy for lb16 from PHB Ethical Beauty
