Hair saviour brand Olaplex is expanding into skincare

Olaplex is a bonafide hair saviour.

Beloved by bleached blondes and split end sufferers, it's garnered a loyal following by professionals and consumers alike.

Its hair transformation powers are most accredited to the in-salon bond-building hair treatment Olaplex No.1, along with the uber-popular at-home haircare range.

And now, the company appears to be launching itself into the skincare market.

The haircare giant recently filed for a preliminary public offering around the US stock market, saying: 'We also are well positioned to expand into the $633bn beauty and personal care category by leveraging our differentiated technology platform, and that we believe consumers would be interested in Olaplex product offerings in other beauty categories, for example skincare, a $140 billion global category.'

Olaplex is keeping details withheld at the moment, which makes sense because the business has 100 protected patents already.

However, the company did hint the launch will be clean beauty based.

'We plan to utilise our innovation expertise to go in adjacent categories and create clean, healthy solutions for that broader personal care needs of our consumers,' the brand added.

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While we can only assume what the range will offer, it might consume a similar path to its haircare partner.

The current Olaplex offering balances out environmental damage and the results of Ultra violet rays on hair while repairing damage and concentrating on the hair's health.

If the skincare collection will the same, then Olaplex can take our money.