Last year all of us went crazy for brown lipstick, echoing the Y2K trends filling our high-street stores.
Now, however, it seems there's a new kid on the block, and it's just as retro and merely as flattering.
Clinique's Black Honey Almost Lipstick has hit TikTok in a big way, and is now sold-out on most retailers' websites.
The colour is a sheer berry tone that flatters all skin tones and looks like a mixture of a gloss along with a lipstick.
A 'barely there' formula, it's been a bestseller for decades, but is now so on trend that it's unattainable hold of.
If you're eager to try but can't get hold of the real deal, give these dupes a try. The majority are less expensive than Clinique's lb18.50 formula, and are available now.
E.L.F. Sheer Stick Lipstick in Black Cherry
E.L.F. are among the GOAT brands for low-priced items that fully stand up against those far more expensive.
Their Sheer Stick lipstick in Black Cherry is a dead ringer for Clinique's colour-wise, and reviews online suggest it has just as smooth and silky a texture.
Better still? This one's only lb5 from Boots.
Burt's Bees Tinted Lip Balm in Red Dahlia
Because of how light the colour is within Black Honey, you're not searching for a full-coverage lippy here, and instead can opt for a more subtle look.
At just lb5.99, this Burt's Bees offering provides you with the benefits of its waxes and oils alongside a just-bitten hue.
lb5.99 at Burt's Bees.
Nivea Lip Balm in Cherry Shine
Many US dupe-hunters recommended Nivea lip balm in Blackberry Shine. Unfortunately that isn't a shade stocked over here in the united kingdom, but this one appears to be extremely close.
At just lb1.42 it's great for all those on a budget, plus you can trial out Cherry Shine before investing in Clinique Black Honey once it's in stores.
lb1.42, Superdrug.
Glossier Ultralip in Ember
Always ahead of the trends, Glossier launched its new lip product in May this year, promising a semi-opaque, glossy look thanks to three different oils within the formula.
The deep mauve shade, Ember, may appear just a little bright in the tube, but becomes soft-focus like Black Honey in a swipe.
lb14, Glossier.
NYX Butter Gloss in Cranberry Pie
Although it is a gloss, the NYX Butter Gloss is loved based on how it does not appear (or feel) whatsoever sticky and overly shiny.
You can try the colour on around the website's 'live camera' feature, but remember, recreate the Black Honey look, you'll be applying a little less product than usual.
lb5.50, Boots.