By will-buy
'Oh, the CeraVe cleanser is the best,' I hear an elegance editor say during a recent press dinner.
Her words are met with nods of approval among other beauty experts, who are regularly sent products of all types in the widest price range imaginable.
Even with the luxury possibilities, CeraVe – a low-cost American skincare brand that's known for its no-frills line – is the preferred choice here.
Higher prices were once associated with better products, but that attitude has been shifting in recent years.
You can browse ASOS, Boots, Cult Beauty, SpaceNK, and plenty of other beauty stockists for easy access to once niche or overlooked, 'budget' brands.
The plethora includes The standard, The Inkey List, Skin Proud, Garnier, as well as the French pharmacy brands, such as Bioderma as well as La Roche Posay, whose prices vary from low to mid-range.
Add on the promo code and you've got your new wardrobe of skincare, all for the cost that certain luxury product could add up to.
A recent report from L'Oréal Active Cosmetics Division found that the online conversation around skin concerns has increased by 71% since pre-lockdown, and looks for certain skin tones happen to be steadily growing by 39% year-on-year.
The average skincare consumer has become a lot more engaged and knowledgeable than ever before – terms like acid hyaluronic and retinol have grown to be part of our common lexicon.
With brands such as the Ordinary revolutionising the low-cost, yet highly scientific beauty space, have budget brands embraced the customer desire to have modern-day products?
Sure, Chantecaille's Blue Light Protection Hyaluronic Serum (yours for any nail-biting
