By will-buy
Earlier this season, there is talk of Harry Styles launching their own brand, when documentation was found showing that he'd removed a trademark for an organization.
The paperwork, found by US Weekly, revealed he'd listed himself as director of a company named Pleased As Holdings Limited – alongside his longtime executive assistant Emma Spring.
Since then, there's been talk that 'Pleasing' could be the name of his latest project.
And to include more fuel to the fire, Harry was recently been pictured wearing merchandise with 'Pleasing' plastered throughout it.
Now excitement with this new brand is building even further as Zak Maoui, style editor at GQ, has shared images on Twitter of 'Pleasing' posters up across the capital.
Eagle-eyed fans have also spotted the company now has its very own website and Instagram account.
However, the site currently looks semi-closed, as people can not seem to progress beyond entering their emails.
One Harry Styles fan wrote on Twitter: 'LET ME In to the PLEASING WEBSITE.'
While another added: 'Gimme now.'
It's worth pointing out that official word of Pleasing is yet to be confirmed – but all these different factors make it seem likely there might be a launch very soon.
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It's also splashed across popular Facebook page Beauty News, where individuals post potential new launches from brands – predictions which are usually spot on.
Instagram's Trendmood, a merchant account that showcases launches before they're going live, has shared the images, too.
Fans on Facebook have even posted photos of the items they believe Pleasing will look like having a mix of nail polish, fragrance and skincare.
And it's safe to say Gen Z would agree to the dinky, minimal, though slightly 90s feeling packaging.
The Facebook page also states the official launch is rumoured to be November 29.
What we have seen so far is a tease, but one that looks to be the start of a thrilling celebrity beauty brand.
Metro.co.uk contacted Harry's representatives to confirm details however they declined to comment.
