By will-buy
It's TikTok approved, so we needed to test drive it.
Not many of us want or are able to afford a lash lift on the regular – after all, shouldn't mascara be sufficient, given what lengths beauty innovation originates over the past few years?
Maybelline's Colossal Curl Bounce Mascara has been said to become response to this, according to Gen Z beauty fans.
The brand is definitely known for their strong mascara offering – and beauty editors have praised previous launches for rivaling the effect provided by premium brands.
Plenty have lauded the lb10.99 product as lash building, defining, lengthening and curling.
Those are all the best mascara claims you could make – so did it meet the hype when we tested it?
I used the merchandise without curling my lashes or doing any kind of prep, as well as for reference my lashes are long but fine and fairly straight.
After applying a couple of coats to every eye – when i normally would – I saw what TikTokers had been raving about.
Instantly I'd fluttery, lifted lashes, which emphasised their natural length making them appear slightly curled.
For those following a natural lifted look, there isn't a better budget mascara available (yet).
Where the merchandise is overhyped, however, is incorporated in the volume it can provide you with – there's plenty more available that provides a fuller, dramatic lash look.
But if you are clump-adverse, this curved wand is a safe bet, depositing just the right quantity of product.
It'll only get messy should you apply hurriedly (like Used to do).
As for wear time, my lashes looked that same romantic way all day long, despite just a little smudging that settled under my eyes later into the evening, that is something most mascaras do on me.
Is the best mascara out there? No. To date, Jones Road The Mascara is unmatched for me personally, considering that it doesn't leave me with racoon eyes but still manages to give heaps of volume – although it is messy.
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But is Maybelline's mascara a brilliant mascara choice that's purse-friendly and everyday suitable, giving natural-yet-enhanced lashes? Absolutely.
And that'll be why Gen Z are loving it.
Other great mascaras new on the market are No7 Lash Fiber Mascara, though avoid if you are afraid of slight clumping, and BBBLondon Iconic Tubing Mascara, that has been reformulated and designed to prevent smudging (which tubing mascaras are best for).
