By will-buy
Digital experience software developer Sitecore has debuted a platform to provide headless content to any interface. The new Sitecore Experience Edge cms allows any brand to write to some number of smart devices, including smart speakers along with other voice-enabled devices, without the need to engineer the content for each outlet.
Edge Experience
Sitecore Experience Edge is built to simplify and speed up the procedure for marketers to release content on websites, phones, or smart home devices. The system enables clients to publish content at scale to their different channels, managing the content even after it's released. The organization can also be focusing on passing on personalization options along with other features. What’s most notable is that Sitecore has expanded the list of channels to include voice-enabled devices. The way smart devices deliver the content varies based on the device used. When it comes to a voice app, the response would combine audio, video, and images. Connolly suggested it might emerge as audio or as a content card or template for Amazon Echo Shows or Facebook Portals. The voice element is still new, as text message hasn’t been available to devices until now.
“The ability to directly present content for broad customer consumption is a new capability,” Sitecore vice president of product management Roger Connolly told Voicebot in an email interview. “However, the use of Sitecore Content Hub as a single source of truth for structured, modular submissions are not really a new feature. New content types for novel use cases can be added.”
Voice Marketing
Sitecore’s headless content model with Experience Edge simplifies how companies coordinate the content across different channels. Brands planning digital marketing campaigns are exploring using smart speakers and smart displays more now than ever. Brands planning digital marketing campaigns are exploring using smart speakers and smart displays more now than ever before. At this time, the voice marketing campaigns are often disconnected using their company ventures, such as the Nutella Creations voice app or even the branded audio adventure developed by Lucky Charms. There’s even the free trial offers on smart speakers from Coca-Cola or DKNY. did using their voice apps. Harmonizing those voice efforts with website and mobile app creations can help enhance their impact.
